Asking questions to your sales team that they get from their customers and figuring the best approaches and smart ways of turning them to closing techniques is something that you must do at the management level. It is important to face your sales team like in the same way they face their customers, 1-2-1 face-to-face. It is tough to face your sales teams for all practical reasons. But Martin is to do that on behalf of you. Pit your sales team against Martin through a Book Reading Session and help your sales team to get all their practical questions answered.